Wednesday, March 25, 2009

Say What You Mean, & Mean What You Say

Can the phrase be applied to eCommerce? You bet! The phrase has been a rally call to Glenn Beck and his supporters such as The-912-Project, but is should apply to all factors in your life, especially those of us who are eCommerce sellers.
Sellers ...think about it... you're customers cannot hold, touch or examine your product...they rely totally on you, your pictures, your description. So it is up to you to "Say What You Mean, And Mean What You Say". Giving a COMPLETE description is vital to having a satisfied customer.
Sure, pointing out a flaw, a mar, may turn off a buyer, but by doing just that, you know the one who DOES buy it fully knows what they are buying. And by clearing stating your return policy, shipping times and means, etc you are providing your customers with all the information needed to make an informed decision. Now add in CLEAR pictures from more than one angle, and you have provided your buyers with plenty of information and you also gave them a reason to TRUST you.
If You say the item is better be! If you say you ship in five better! Do you state you consider all offers? Well then you need to respond to even the lowballers with an answer. Prompt email response? Prompt is not next week sometime.
No mater where you sell at, be it eBay, Bonanzle, Etsy, etc, go and look over your listings and policies and ask yourself, does this truly "Say what I mean and do I mean what I say??"



Anonymous said...

Great advice. As more and more sellers come into the marketplace your policies need to be clear and concise. They also need to be inviting, not discouraging your customers.

Kat Simpson said...

This is actually part of the advice I give to parents. Want to be a good parent? simple (which is a lot different than Easy!)
Say What You Mean
Mean What You Say
Do What You Say You are Gonna Do.