world today. Many are good, with great information and tips on just how to maneuver the highway of online selling. These people do research and work the platform they are teaching about. But far too many others do not.I ran across a blog post today on Social Media and the effects on marketing A Little Class on the Internet: Leverage Matters: Social Media . Interesting title, and good point on how social media does have an important role in marketing
, but the author made a crucial mistake. He failed to research and give all the facts.He took the social media statistics of three online marketplaces. Etsy , Bonanza, and Zazzle as examples, but overlooked, or failed to fully research, all the places Bonanza and Zazzle have, clearly slanting the post to favor Etsy.
The tagline, or description of this blog is
“A blog for students of Professor Kagan's internet course to comment and highlight class topics. From the various channels for marketing on the internet, to multimedia and e-commerce business models, anything related to the class is fair game.”
I rarely call out someone like this, but I attempted to post a comment on the blog to let he or she know that Bonanza for one does have more going for them in social media
than what the author stated , but found the blog was locked to only comments for the ‘students’.So, Mbaker, I am offering my comment here:
Interesting comparisons of the sites. And yes, I feel that social media does play a very important role in success of online marketplaces.
I must point out, however, Bonanzle does have more along the lines of Social media than you reported.
Their blog, maintained by the owner himself: http://www.bonanzle.com/blogs/
They have had three different podcasts with the focus of Bonanzle, the latest being the Bonanzle Boardroom: http://www.bonanzleboardroom.com .
They have also been the subject of many You Tube videos and blogs.
Bonanzle does have a buzz around them, and considering its youth, the buzz is a good one.
Again, good points on the importance of social media in eCommerce!
I May I add here, people, before you jump into any webinar
, seminar
, or take the advice of any ‘expert
’, research! Just because they say something does not make it ‘Gospel’. They are, after all human too.Ones I found do know what they are talking about:
http://www.bonanzleboardroom.com
http://3rdpoblogs.com/colderice/
http://basicstobusiness.com/
http://the-savvy-seller.com/
But don’t take my word for it…..RESEARCH for yourself…. I am not an ‘Expert’….
I am just the Renagade....
Renagade is a dealer of music on vinyl and CD, PR Consultant for Indie musicians, and blogger.
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