To Follow or Not to Follow
call it what you want - Follow (Twitter), Friend (MySpace and Facebook) , Like (Facebook), connect (linkedin), the question is WHY are you following them?
- I know Them through other websites
- I know them personally
- I want/need more friends ( Followers etc) and need them to follow back
- I need for them to buy - promote - or otherwise help me succeed
- They are Famous
- I like what they say and what to hear more
For Example - I am all about music - I sell music - I promote musicians - I have a DJ and Karaoke Service. If you follow me, expect alot of music related stuff and fully expect me to tell you what is up with the musicians I promote. Know that , among other things, I am going to chat about music. Now, I will chat about tons of other things, and offer up anything I think my friends and followers will like, and I will help them promote up their things too, but my main focus is music. So the choice is yours, like music, love music - follow. I will friend you back.
Now, I am not saying don't friend your family, real world friends etc - By all means do. They should know you well enough to know what you are like, and still like you anyway. But for expanding your reach in promoting yourself, or your business, reach out to those that you are actually interested in.
In Social Media, often it is not what you carry to the table, but what it is you walk away with.