This a big day in Bonanza history. Bonanza? Don’t you mean Bonanzle? Actually, no. Today we changed our name! Check out the new URL at www.bonanza.com and keep an eye out tomorrow morning for the press release on the newly designed site!
That is what I awoke to this morning and at 4am, no it was not a welcome sight.
What does this mean for the average Joe? Not much, Little Joe might be able to remember the name better, but Bonanza - Bonanzle - Bonanza ... really folks, is it that much easier? But that is the logic behind this change:
Most of all I want to provide more sales for our fantastic selling community. And a name that customers can remember and spell will help.
Not to meantion it makes it easier on the Sites owners family to remember it. :
I want Bonanzle (wait, Bonanza – this is going to take a while) to be a household name. Two years in and my grandparents still get the name of the company wrong
Now Bill does admit there are sites and products that fared well with strange names:
......sure other companies have done pretty well with less than everyday names (Google anyone?). However, I believe that in a fragmented world, having a real word that is evocative of our brand is a big step toward our company becoming a household name.
But somehow still feels this is good. Actually it seems like an easy way out of working a brand. Even with a 'strange name' of Bonanzle, the site soared past others that started about the same time or have been around longer. And some of them had more 'common' names - Atomic Mall , eCrater , Blujay, iOffer just to name a few. And it is the 'odd' named sites of www.Addoway.com and www.BooCoo.com that seem to be nipping at Bonanzle - Bonanza's heels.
Now, what does it mean for the Sellers? A whole lot. Changing names on cards, window decals, door magnets, etc. Going to and trying to remember every place the Bonanzle url to their booth is posted and changeing it. Sound simple, and yes it is a seemingly minor detail, but it can not only cost alot of time, but in many cases money as well.
Yes the old url of www.bonanzle.com will be redirected for some time to allow the full change. But dont do a knee jerk at what page opens, for the look of the site is changing as well. I must say the header is bland with little style, the flashing pictures take a long time to load on my poor dialup, and if I didnt sell on the site, I would look elsewhere for and item when shopping, not having 10 minutes to waste waiting for the front page to load. (one of the draw backs to Addoway and Atomic Mall too) And yes, many are on dialup, so to ignore them is to ignore a good slice of the market. Even eBay realized that and lightened their load.
Then there is the final announcement - which is really the one that will affect the small sellers the most, and the one they are most vague on:
Lastly, we have one more announcement. We recently acquired 1000 Markets and are happy to welcome their merchants into the Bonanza family. Many of you are likely familiar with their site already and may have items listed there. They share a number of our values and know first-hand how hard it is to start a marketplace. Please join me in welcoming them to the fold. 1000 Markets items will soon be listed on the site and their URL will redirect to our own.
I am still looking into that one. If they have 1000 new markets where some of us already have listings, will this case us to have items double, triple, etc listed on Bonanzle - Bonanza - Now? Who are these 'markets'? Many sellers list on more than one marketplace, just so they can quickly move off a site in the event the changes of a site , traffic flow, sales, etc dont work for them.
Seems like that option is gone for some.
Welcome to the ranch ....
PS as I commented below:
Oh - I am sorry - I failed to post a link to the announcement ... it is :
Instead of sending out notices to THEIR customers - ie - SELLERS - they blog it and are planning a press release today ....
another great source for information on this is : AuctionBytes News Ida clarifies the 1000 markets ... seems its a Artisian site simular to www.esty.com and www.artfire.com