Bonanza! The term is used on bonanzle.com to tell everyone you are running a short special sale. This sale can come complete with special flashing lights and music if the seller so desires, and your booth and items are put on the special Bonanza list to make it easier for people to find. This can be a fun sale for all. The sellers are in their booths or at least on the site, ready to answer any questions, and the customers can find some great bargains.
But, some sellers haven't been using this tool effectively, only putting a small number of items on sale, or only offering a small discount, and making a Bonanza seem more like a Bon-scam-za. And I have seen these same sellers complain and slam Bonanzle for their Bonanza sale not raking in the sales.
So, the boyz of Bonanzle decided to set a limit on the discount rate. no more mini Bonanzas of 5% off. They are saying you must offer at least 15%. And boy, have they caused an uproar over this.
Bonanzle has always took pride in allowing the sellers to run their own business as the sellers saw fit. Which is a good concept, if you are dealing with "professional" sellers who are working hard to grow their business. But, unfortunately Bonanzle, like eBay, Esty, etc, not only have the "pros" but they also have some people who sell just don't take their business seriously. So for the sake of Bonanzle's business, rules get set.
Now like it or not, it is their site, and they have the right to run it as they see fit. Just like you have the right to list on whatever site you see as the best one for you. Although I don't always agree with any sites decisions and changes, I always try to see them from their view point. What I do NOT agree with here on this decision is the fact they did this without ANY warning, announcement ahead of the game. And to add to the confusion, it is NOWHERE on the site that sites the discount must be 15%. Matter of fact, 10% is used in their instructions "Two Minute Guide To setting up a Bonanza" .Come on boyz! That IS poor business practice! You have newsletters, press releases, your blogs, your forums, and Twitter to spread this word, yet not only did you fail to do so, you are misleading in the site "How To's" . I know you are busy, but, if you fail to communicate changes that affect YOUR customer base, ie, the sellers, all you will do is cause, for the lack of a better word, 'Drama'. And the one thing I know you all strive for is minimal Drama.
Will an announcement ahead of time, ruffle some feathers? Sure it will, but at least you will have time to smooth some of those feathers down.
I don't know who dropped the ball on this one, but I am hoping to see that change without notice never happens again.
Later..........Renagade
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